Members of:  

Albuquerque Hispano Chamber of Commerce   Albuquerque Independent Business Alliance   Association of Free Community Papers   Independent Free Papers of America


New Mexico MarketPlace is New Mexico’s oldest and largest monthly shopper publication. In continuous publication each month since November 1986, New Mexico MarketPlace is distributed free of charge by direct mail to 175,000 recipient single-family households throughout the Albuquerque metro area.

Delivery is timed for the publication to arrive in homes on the first Friday and Saturday of each month.


Here’s some useful information about New Mexico MarketPlace. Perhaps what you need to know about us is located here, or from a number of Frequently Asked Questions.

To our readers, New Mexico MarketPlace is a popular source of helpful shopping advice to area stores and service providers. Our magazine-style publication is also a useful place to look for family-oriented information on cooking, gardening, fitness, investments, parenting, pet care, real estate, events, trivia, and a host of other fun reading topics. Because it comes out only once per month, readers can refer back to New Mexico MarketPlace again and again for the information they need.

Not everyone is eligible to receive New Mexico MarketPlace. We choose the homes to which we send New Mexico MarketPlace primarily on the basis of Median Household Income. 

As a result, we can assure advertisers of the most upscale reading audience possible, with incomes far higher than the overall market. Our advertisers like having access to this large, affluent market. They also appreciate the quick, immediate and measurable results characteristic of direct mail.

Each issue of New Mexico MarketPlace consists of five separate zoned editions —each is distributed to 35,000 affluent homes.

These five editions allow advertisers choices tailored to meet both their marketing objectives and the finite amount of money in their ad budgets. Advertisers can place an ad in one zone, a combination of zones, or all zoned editions.

Circulation Verification Council New Mexico MarketPlace’s circulation is audited by an outside party, the Circulation Verification Council. For reader demographic information and their purchasing plans, download our most recent CVC Audit (PDF, 426K).


More about direct mail, and how New Mexico MarketPlace allows advertisers to use it to target affluent customers, can be found at Advertising Information.

Advertisers can select from any of five separate advertising options in New Mexico MarketPlace:
1. Display ads
2. Classified display ads
3. Line classifieds
4. Preprinted inserts
5. Detach card (think of it as a preprinted “outsert”)


Black and white, spot color, and four-color ads are all available. Each edition is printed with a four-color glossy cover and enhanced, high brightness newsprint. Because of our large press run and the fact that New Mexico MarketPlace is printed on newsprint rather than more expensive paper, we are able to offer advertisers rates that are comparable to the area’s daily newspapers, and much lower than competitive direct mail products.

Deadlines for advertising in each issue are approximately around the 20th day of the month preceding publication, though this can vary with the calendar.

Rates, deadlines and other advertising-related material can be found at Advertising Information.

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