Demographics, Readership and Purchasing Plans
New Mexico MarketPlace offers advertisers a large, affluent audience. Your ad's impact is amplified by the power of one-to-one direct mail. On both a raw and a cost per thousand basis, our advertising rates are among the lowest in the entire metropolitan area. New Mexico MarketPlace circulation is audited by the Circulation Verification Council (CVC) and monthly Proofs of Mailing (USPS Form 3602) are available to any advertiser.
Advertisers benefit because New Mexico MarketPlace chooses who receives the publication, rather than the other way around. There is no wasted circulation, because all copies are mailed to specific addresses. There are no returns. Only single-family residences in the Albuquerque Metropolitan area (ZIP® Code prefixes 870 and 871 located in Bernalillo, Sandoval, Valencia and Santa Fe counties) are targeted.
We use demographic data on Median Household Income (MHI) and Average Taxable Home Value (ATHV) to make sure our publication is mailed to the 150,000 most affluent residences in the area. Sources include the U.S. Census Bureau, the U.S. Postal Service (USPS), and data provided by local real estate boards and governments. All demographics and delivery information is updated quarterly to make sure our mailings stay up-to-date with changes in housing patterns and income shifts. Here is current demographic information about our audience:
Our Readers Spend Tens of Millions Each Year
Regular readers of New Mexico MarketPlace say they plan to purchase the following PRODUCTS and SERVICES during the coming 12 Months*:
*Source: CVC Audit and Supplemental Readership Study, December 2019