Display Advertising

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Display Advertising One Issue Rates (Rates Are Per Issue)
Full Color Ad
Any 1 Zone
All 2 Zones
Full Page                         1X
                                      3X
                                    12X
$2,175
$1,960
$1,690
$3,310
$2,980
$2,600
3/4 Page                         1X
                                      3X
                                    12X
$1,930
$1,730
$1,500
$2,940
$2,640
$2,300
2/3 Page                         1X
                                      3X
                                    12X
$1,825
$1,640
$1,415
$2,775
$2,490
$2,190
1/2 Page                         1X
                                      3X
                                    12X
$1,610
$1,445
$1,250
$2,440
$2,190
$1,910
3/8 Page                         1X
                                      3X
                                    12X
$1,330
$1,200
$1,035
$2,010
$1,810
$1,580
1/3 Page                         1X
                                      3X
                                    12X
$1,235
$1,110
$955
$1,875
$1,685
$1,465
1/4 Page                         1X
                                      3X
                                    12X
$1,020
$910
$790
$1,520
$1,385
$1,195
1/6 Page                         1X
                                      3X
                                    12X
$850
$775
$660
$1,275
$1,155
$1,000
1/8 Page                         1X
                                      3X
                                    12X
$745
$665
$570
$1,090
$985
$855
2 Facing Pages                 1X
                                      3X
                                    12X
$3,252
$3,175
$2,750
$5,430
$4,890
$4,250
Inside Front Covers*        1X
                                      3X
                                    12X
$2,610
$2,355
$2,045
$4,035
$3,650
$3,175
Inside Back Covers*         1X
                                      3X
                                    12X
$2,455
$2,250
$1,970
$3,810
$3,490
$3,060
Rear Cover*                    1X
                                      3X
                                    12X
$2,610
$2,355
$2,045
$4,035
$3,650
$3,175
Front Cover Strip Ad*       1X
                                      3X
                                    12X
$1,440
$1,300
$1,130
$2,225
$2,010
$1,750
Rear Cover Kicker Ad*      1X
                                      3X
                                    12X
$585
$520
$460
$890
$805
$700
Other Charges
Position Charges
Guaranteed Position$175$250
(If Available; Does Not Apply To Back or Inside Covers)
Advertising Agency / Camera-Ready Discount:
Advertising Agency Commission: 15% on Total Gross Ad Charges to recognized agencies of record. Agency must accept financial responsibility for payment of all charges.
Camera-Ready Discount: 5% of Total Gross Ad Charges
Production Charges:
Typesetting........................$75/hour

Preprinted Inserts**
 
Machine Inserted
Hand Inserted
10,000 - 24,999
$50/K
$65/K
25,000 - 49,999
$45/K
$60/K
50,000 - 99,999
$40/K
$55/K
100,000 and above
$35/K
$50/K

(Inserts larger than 8" x 10.5" Must Be Folded to fit publication)

 

Detachable Address Label (DAL) Card
Only one available per copy per issue. Includes all printing costs. Does not included USPS DAL card postage surcharge.
Four Color Process***
25,000 - 49,999….....$90/K
50,000 - 74,999.......$80/K
75,000 - 99,999….....$70/K
100,000 and above...$65/K

* Based on availability. Includes Four Color Process. Printed on 50# Coated Ground Wood #5 Paper. **Minimum quantity 10,000. Rates are for inserted preprints up to .3 oz. Additional charges may apply for heavier items. Machine inserted preprints must meet printer/mailer specifications. Contact a Sales Representative for details. ***Minimum Quantity 25,000; Printed on 70# return card stock.

Cancellation Charge: No Charge before deadline. 25% of space charge after deadline; Finance Charge: 1.5% per month on accounts over 30 days past due.

Ad Layout Sizes and Mechanical Dimensions
Full Page7 1/4" x 10"
3/4 Page (V)5 3/8" x 10"
3/4 Page (H)7 1/4" x 7 7/16"
2/3 Page (H)7 1/4" x 6 9/16"
1/2 Page (V)3 1/2" x 10"
1/2 Page (H)7 1/4" x 4 7/8"
1/2 Page (S)5 3/8" x 6 9/16"
3/8 Page (V)3 1/2" x 7 7/16"
3/8 Page (H)5 3/8" x 4 7/8"
1/3 Page (V)3 1/2" x 6 9/16"
1/3 Page (H)7 1/4" x 3 1/8"
1/4 Page (V)3 1/2" x 4 7/8"
1/4 Page (H)5 3/8" x 3 1/8"
1/4 Page (W)7 1/4" x 2 5/16"
1/4 Page (C)1 5/8" x 10"
1/6 Page (H)3 1/2" x 3 1/8"
1/8 Page (V)1 5/8" x 4 7/8"
1/8 Page (W)3 1/2" x 2 5/16"
Rear Cover7 5/8" x 8 1/2"
Rear Cover Kicker Ad3 1/8" x 1 5/8"
Front Cover Strip Ad7 3/8" x 1 1/2"
Detach Card (Actual Image Area)3" x 8"

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